Privacy policy

Privacy Policy

Last updated: June 21, 2026

At Valse, your privacy matters to us.

This Privacy Policy explains how Valse Store LLC (“Valse,” “we,” “us,” or “our”) collects, uses, discloses, and shares information when you visit valsestore.com, place an order, contact us, interact with our store, or use our services.

By using our website, you agree to the collection and use of information as described in this Privacy Policy.

Information We Collect

We may collect the following types of information:

  • Name

  • Email address

  • Shipping address

  • Billing address

  • Phone number, if provided

  • Order details and purchase history

  • Customer support messages

  • Payment-related information, such as payment status, billing details, and limited payment details processed by our payment providers

  • Device, browser, and website usage information

  • IP address and approximate location information

  • Cookies, analytics, pixels, and marketing-related data

  • Any other information you choose to provide to us

Payment Information and Payment Security

Payments on our store are processed securely through Shopify’s secure checkout and supported payment providers, such as Shopify Payments, Shop Pay, PayPal, and other approved payment services.

Valse Store LLC does not directly store full credit card numbers on our own systems. Payment details are processed securely by Shopify and/or our approved payment providers.

Shopify is certified Level 1 PCI DSS compliant, and our store uses SSL/TLS encryption to help protect customer information during checkout.

How We Use Your Information

We may use your information to:

  • Process and fulfill orders

  • Provide shipping and tracking updates

  • Respond to customer support requests

  • Process returns, refunds, cancellations, and order issues

  • Communicate with you about your order

  • Improve our store, products, services, and customer experience

  • Understand store traffic, performance, and customer interactions

  • Personalize your shopping experience where permitted

  • Prevent fraud, abuse, chargebacks, and unauthorized activity

  • Comply with legal, tax, accounting, and business obligations

  • Send marketing communications if you have opted in

Sharing Information

We may share necessary information with trusted third-party services that help us operate our store and provide services to customers.

These may include:

  • Shopify

  • Payment providers

  • Shipping and fulfillment providers

  • Suppliers

  • Customer support tools

  • Analytics providers

  • Advertising and marketing platforms

  • Fraud prevention and security tools

  • Professional service providers, such as accountants, legal advisors, tax advisors, or business service providers

We only share information as needed to operate our store, process orders, provide customer support, improve our services, protect our business, or comply with applicable obligations.

Analytics, Advertising, and Targeted Advertising

We may use analytics and advertising tools, such as Google Analytics, Meta Pixel, TikTok Pixel, Google Ads, Shopify tools, or similar services, to understand store performance, improve customer experience, measure advertising effectiveness, and support marketing activities.

These tools may use cookies, pixels, tags, or similar technologies to collect information about how visitors interact with our store.

We do not sell personal information in the traditional sense. However, under some U.S. state privacy laws, sharing certain information with advertising, analytics, and technology partners may be considered “selling,” “sharing,” or “targeted advertising.”

Depending on your location, you may have the right to opt out of certain data sharing activities. You can manage your choices by visiting our Your Privacy Choices page in the footer of our website.

Your Privacy Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to request access, correction, deletion, or information about how your personal information is collected, used, disclosed, sold, or shared.

You may also have the right to opt out of the sale or sharing of your personal information, or the use of your personal information for targeted advertising.

You can manage your privacy choices by visiting our Your Privacy Choices page in the footer of our website.

Where required by applicable law, we will honor valid Global Privacy Control signals.

For privacy-related requests, you may also contact us at:

support@valsestore.com

Cookies

Cookies are small files that help websites remember information about visitors and improve the shopping experience.

We may use cookies and similar technologies to:

  • Keep the store functioning properly

  • Remember cart and checkout information

  • Understand website traffic and performance

  • Improve our store and marketing

  • Personalize advertising where permitted

  • Help prevent fraud and abuse

You can adjust or disable cookies through your browser settings. Some parts of the store may not work properly if cookies are disabled.

Marketing Communications

If you subscribe to our email or SMS marketing, we may send you updates, promotions, or product-related messages.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at:

support@valsestore.com

If SMS marketing is available and you opt in, you may unsubscribe by following the instructions provided in the SMS message.

Data Retention

We may keep order, customer, and business records for as long as necessary to provide our services, handle customer support, comply with legal, tax, accounting, and business obligations, resolve disputes, prevent fraud, and protect our business.

Children’s Privacy

Our store is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us so we can review and take appropriate action.

Third-Party Links

Our store may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of third-party websites or services.

Security

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised version and updated date.

Contact

For privacy questions, requests, or concerns, please contact us at:

Valse Store LLC
Website: valsestore.com
Email: support@valsestore.com
Mailing / Legal Correspondence Address: 30 N Gould St Ste N, Sheridan, WY 82801, United States